Humberside company Plas-Tech Thermoforming Ltd is an established manufacturer of specially engineered vacuum formed plastic components which it delivers almost exclusively to a single market sector. The Managing Director wished to investigate other sectors which might benefit from the company’s skill base. As a recognised innovation consultancy with key industrial experience and contacts, ConnauTech was commissioned for this activity.
Despite limited time allowed for the project, we were able to identify a number of key relevant sectors from which the company can commercially benefit based on both primary and secondary market research. This included opportunities which we discovered in the following sectors:
- Healthcare & Mobility
- Home Products (Bathrooms & Kitchens)
- Garden Products
For each sector identified, we presented the rationale for the opportunities and also provided contact details of key personnel in 42 companies that represent them.
Furthermore, we made recommendations on how particular sectors should be penetrated such as specific marketing campaigns. All of the information was supplied in the form of a Market Development Plan and the complete project was delivered within 4 man-days. The company was able to develop the results by follow-up activities with a number of companies and contacts identified and so significant new business is envisaged.